Towel from Finlayson made from 40% recycled cotton from old jeans. The jeans are collected in Finlayson's stores. They are sorted and crushed into fibers which are then spun into a yarn. The blue-gray color of the towel comes from the denim fabric; it has not been dyed at all, which helps to reduce the consumption of water and energy during production.
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Finlayson has a special place in the hearts of many Finns. Finlayson has not only provided them with wonderful textiles - they have played an important role in Finland's history. Finlayson is a well-known textile company founded in 1820.
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